Gabby

Concept

As a woman, how often have you heard or told your friends: “Text me when you get home?” The truth is: most women feel unsafe on their journey home, especially at night.

How can we provide a safer journey home for women? We offer an opportunity to make women feel more secure with Gabby. Gabby is a cab service and app to help women get home securely. It is powered by Volvo, who are known for their safety values.

levelling up our safety

Gabby is a simple app that provides female cabbies who bring other women home, for those who feel uncomfortable getting into just any car. The button ‘text me when you get home’ let’s the cab service know you’ve arrived safely at your destination. To reach our target audience, prints will be placed in women’s restrooms or dressing rooms which will provide a code to access the app.

Brief

Grey asked us to choose a client from their client list and do something good for the world. Using the brand as a partner, a launchpad, a suitable voice of good. Make it make sense for the brand.