Pass it on
Concept
Have you ever watched an amazing goal or a crazy manoeuvre and wondered: “Wow! I wish I could do that”? It would be badass if you could score like Lionel Messi or stop a goal like Sari van Veenendaal. That’s why we let a group of female football players show you how it is done in a Youtube series, called Pass It On. They’re sharing their passion, knowledge and skill, plus they show you exactly what they, as women, can do on the field. Afterwards, you can try it out yourself and you’ll notice it’s not always as easy as it looks on screen. However, whether you’re a man or a woman, you can learn with enough training. Let’s get kicking!
Brief
ABN AMRO has been sponsoring AFC Ajax (women) and women’s hockey in the Netherlands from the early days. Develop a remarkable activation concept in content format, that shows how much ABN-AMRO embraces diversity and strives for equality.
26 January 2020
