Storylines

Concept

When it comes to women, most beauty brands focus on age-prevention and media mostly celebrate young appearances. This is why a lot of women dislike signs of aging.

We believe that aging is nothing to be afraid of. It shows us that you have a whole life story and that is worth celebrating! Women deserve to feel powerful, beautiful and proud at all ages.

embrace your age

Pantene assists in normalising signs of aging with Storylines. Not only does Storylines turn signs of aging into literal art, but they also give confident women of age a stage to speak about their accomplishments and the highlights of their lives. Showcasing the beauty and privilege of growing older. Because in the end, isn’t your story what makes you truly beautiful? Embrace your age.

Brief

Grey asked us to choose a client from their client list and do something good for the world. Using the brand as a partner, a launchpad, a suitable voice of good. Make it make sense for the brand. And, that’s what we did!